# Lesson 27: Create brochures or posters

✍️ WRITING (40 Lessons) • 🟣 D. Functional Writing

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## Objective

I can plan and create a kid-friendly brochure or poster that has: a clear purpose, an eye-catching headline, 3–5 key details (who/what/where/when/why), simple visual cues (icons or shapes), and a strong call to action (CTA).

## Materials

- Pencil and markers (or a drawing app)
- Ruled paper / blank card / tablet
- Tracing Pad (below) for sketching layout ideas

Tip: Keep text short. Posters and brochures should be easy to scan—use headings, bullets, and icons.

## Mini-lesson — What makes an effective brochure/poster?

1. Purpose: What do you want people to do? (join, visit, donate, learn)
2. Headline: Big, clear, exciting. Example: “Join the Park Clean-Up!”
3. Key facts: Who, what, where, when, and why it matters.
4. Design: Use white space, short lines, bullet points, and simple icons.
5. CTA: Tell readers exactly what to do: “Sign up online!” or “Bring gloves Saturday at 10 AM.”

Video won’t be included when printing.

## Guided Practice — Sketch your layout

Use the Tracing Pad to sketch a quick layout for a community event poster (example: Library Book Fair):

- Top: Headline (big and short)
- Middle: Key details in bullets (who/what/where/when/why)
- Bottom-right: CTA (what to do next)

Try tracing letters like H for “Headline” or symbols like ⭐ to mark important info.

Tracing Pad
Lines
Letter
Pen

## Drag & Drop — Build clear lines and CTAs

Drag the chips to form strong headlines, bullet points, and calls to action. Keep punctuation at the end.

Join the Park Clean-Up!
Help keep our neighborhood beautiful.
Saturday 10 AM at Riverside Park.
Bring gloves water and a smile.
Sign up online by Friday.
Visit the Library Book Fair!
Find new stories and swap old favorites.
Monday to Wednesday 3 PM-6 PM in the Gym.
Reading grows imagination and knowledge.
Bring a book to trade today.
Use short lines and bold headings.
See you there and bring a friend!

## Quick Check (15 questions)

#### 1) Which headline works best for a poster?

Our school is great and fun and big Join the Park Clean-Up! Posters are pieces of paper

#### 2) A brochure should mostly use…

long paragraphs rhyming poems short headings and bullets

#### 3) Which is a call to action (CTA)?

Sign up online by Friday. The sky is blue. We like stories.

#### 4) What belongs on a poster?

every detail of the event history date, time, place, and CTA a full chapter of text

#### 5) A headline should be…

tiny and hidden a whole paragraph short and big

#### 6) Which helps scanning?

white space giant blocks of text random doodles everywhere

#### 7) Best revision of this CTA: “come if you want maybe”

If you want you could come Register now to save your spot! Perhaps attend if possible

#### 8) Which set is key facts?

colors, fonts, patterns jokes, riddles, trivia who, what, where, when, why

#### 9) Choose the best bullet line.

Bring gloves and water. Sometimes I like sandwiches. Posters are important artifacts

#### 10) Which headline is clearer?

A very long description of things School Garden Day! Unclear News

#### 11) Where should the CTA go?

hidden in the middle not included near the bottom or in a box

#### 12) Which design choice helps the headline stand out?

larger font size tiny, pale letters bury it in a paragraph

#### 13) Which line explains why it matters?

Saturday 10 AM Helping the park keeps wildlife safe. Bring a hat

#### 14) Best order for a poster layout:

CTA → details → headline details → CTA → headline headline → details → CTA

#### 15) Which sentence is most concise?

Register now to join the fun. You may register at some point if you feel like it Registration is a process that is possibly available

## Assessment (parent/teacher)

Headline is short, clear, and eye-catching Includes key facts (who/what/where/when/why) Uses bullets/short lines and white space Strong, specific call to action (CTA) Spelling and punctuation are correct

## Exit ticket (student)

😀 I made a clear brochure/poster with a strong CTA 🙂 I need to practice writing shorter lines 😅 Layout was tricky—I’ll plan boxes first

#### I will practice…

Writing bold, short headlines Listing 3–5 key facts in bullets Ending with a clear CTA
Lesson 28 →